Mission of The MAX Potential Foundation

The mission of The MAX Potential Foundation is to remove financial barriers and expand access to academic opportunities, tutoring, athletic training, and mentorship for students and student athletes, empowering them to reach their full potential in school, sports, and life.

How do we support students & student athletes?

After students are accepted into our program, we work closely with students and families to identify areas where additional support may help them reach their full potential. The services below are tailored to each student’s unique needs and goals.

Educational Consulting, Student Advocacy Coaching & Academic Tutoring

The MAX Potential Foundation partners with MAXimize Tutor to provide the highest level of individualized academic support to students. Through customized success plans, students learn how to advocate for themselves and utilize study tools and strategies to be successful both in and out of the classroom. Their team experienced and highly qualified professional educator tutors meet with students in person, and they utilize their virtual college student tutor support team for additional support as needed. To learn more about the services available through MAXimize Tutor and the support they are capable of providing to the students within our program, visit MAXimizeTutor.com.

Private School Tuition

Every child has unique strengths, needs, and learning styles. The MAX Potential Foundation believes students thrive when placed in an environment that best supports their growth and success. When appropriate, the Foundation may provide assistance with private school tuition for student-athletes when it is clear that a particular educational setting will help them reach their full potential academically, athletically, and personally.

Nutrition & Athletic Training

The MAX Potential Foundation strives to ensure students and student-athletes have access to the resources they need to thrive. This may include assistance with nutrition and athletic training opportunities that help students build confidence, develop their talents, and perform at their highest level in sports and life.

Why MAX?

In March 2020, our founder, Amanda Martinsen, welcomed twin sons, Max and Lincoln. Max tragically passed away just eight hours after birth, while Lincoln spent four months in the NICU before coming home. Inspired by both loss and resilience, Amanda founded MAXimize Tutor to empower students to discover their strengths and achieve their goals. To honor Max’s legacy, she later established the MAX Potential Foundation. Grounded in the belief that every child deserves the opportunity to reach their full potential, regardless of financial circumstances, the Foundation helps remove barriers to educational, athletic, and personal growth. By supporting the MAX Potential Foundation, you help students build confidence, access opportunities, and pursue dreams that may otherwise be out of reach.